Disney. What is the 1st thing that comes to mind? Which character, movie, animation or documentary? I have always been amazed at how Disney is able to stay relevant and grow from a cartoon studio in the 1920s to amassing a huge and diverse portfolio. Huge question! And…this question is better answered by ChatGPT or Bard.
What I want to share is a video my coach played during a recent webinar. So simple yet so powerful. No marvel hero. No elemental. Just the good old Mickey, Minnie and gang.
So. What are the thoughts and emotions you experienced? This is the power and magic of the emotional connection we have to Disney.
Food for Thought: What connections are you developing? What experiences are you delivering? In essence, what is the emotional connection delivered by your brand?